Sunday, 17 March 2019

Yay, we can finally spill the beans on our brand new brow product!

It has taken some serious willpower keeping this baby a secret for the past few weeks. Like seriously, now we know how Kylie Jenner felt keeping her pregnancy under wraps.

We'd been tossing up as to what product our Fit-fam needed next, and the most obvious choice was a brow product. Sweat-proof brows...where have you been all of our life?

Our Shape It Till You Make It Brow Cushion is everything you'd expect it to be...and so much more.

Now we're sure you've got a few questions and so we've done our best to answer the most obvious ones. 

Let's start with, 'What is this mysterious product exactly?' 
If you're anything like us you're certainly no stranger to a brow product. You've likely tried powders, gels, pencils, maybe even stamps (seriously who invented that?) to varying degrees of success.

Well, our Shape It Till You Make It Brow Cushion is a little different.

What you get is a dual-coloured 'cushion' soaked in liquid brow product all encased inside of a handy compact. What sets this apart from regular gel or liquid products is the innovative cushion packaging that allows you to pick up the perfect amount of product on your brush and apply effortlessly for a natural, flawless finish.

'What Are My Shade Options?' 
We have two options 'Blonde' and 'Brunette' each with two unique shades within the compact.

If you've got blonde to mousey brown hair, 'Blonde' will be the pick for you. 'Brunette' is for those with brown to black hair. 

Using both shades allows you to create a colour gradient closely resembling that of naturally full brows, hence the name, 'Shape It Till You Make It'.

Are the Brush and Spoolie Included? 
Yes! No need to deep dive into your makeup bag every morning. 

'What Sets It Apart from Other Brow Products?'
Sweatproof, smudge-proof and long-wearing? Tick, tick, tick! These brows aren’t going nowhere.

When you apply your brows in the morning, you want them to stay perfectly full and flawless until the moment you're washing your face to remove them. Trust us, we've got your back brows on this one!

'I get SUPER sweaty. Will it really last?'
Over the past few weeks, we've been putting Shape It Till You Make It Brow Cushion to the test at work, at the gym,  even went to a hot yoga class!

Trust us, until you take it off with make-up remover/micellar water THEY WILL NOT SMUDGE!

'How long will the product last?'
Once unsealed, it usually lasts 3 to 4 months. Be sure to always snap the compact closed after each use. You don't want the magic brow juice drying up!

'With stay-power like that, what on earth is it made of?'
Only Mother Nature’s best!

All of our ingredients are vegan and free of sulphates, parabens, talc and any nasties. You can find a detailed list of them on our product page here.

'I'm no Pablo Picasso. How easy is it to apply?'
If I can do it after I've snoozed my alarm three times, spent far too long making smashed avo for breakfast, leaving myself 5 minutes to get will be a walk in the park for you.

Just dab the brush in the cushion and apply feathery strokes until you achieve your desired fullness. Trust us, it's easy. 

Still have a question? Hit us up on Instagram, Facebook or Email and our team will get back to you as soon as possible.

What are you still doing here? Our Shape It Till You Make It Brow Cushion will almost certainly sell-out. Quick, quick, quick! Click here to order yours today!

Wednesday, 6 March 2019

 Have you ever watched a workout video from the likes of Hattie BoydleHanna Oeberg or Paige Hathaway and wondered, 'How on earth is her makeup still flawless? She's wiping her face. Shouldn't she have full-on panda eyes by now? What is this magic sorcery?'

Hate to break it to you. It may look like magic, but it is in fact,!  

Here's how every fit-gals worst nightmare plays out. You sweat, your pores open, makeup melts into your pores, your mascara smudges, suddenly you look like a hot mess and voila you've got a face full of nasty breakouts. Yuck!

And yes, it's perfectly fine to just train bare-faced. You do you girl. BUT if you feel your best, most confident self with a touch of glam keep reading. 

The Best Kept Beauty Secret? 

Sweat-proof makeup.

Yep, you read that correctly. A makeup brand that you can wear to the gym, to work, even to dinner with friends, without the fear of caking, fading and breakouts. The best thing since sliced bread. 

If this is your first introduction to the fit-fam, welcome! 

We are a South-Australian-based vegan makeup brand that is revolutionising the face of fitness. Before you palm us off as another cliche makeup brand trying to sell you 'must-have' products destined for the deep dark depths of your 'meh' makeup collection, give us a chance. 

There are many things that are unique about Fitcover, but if we had to pick just three things here they are.


After many years in the fitness industry our Founder, Nova Jane was sick of women having to choose between going bare-faced or training with makeup that would sweat off with the mere mention of sweat. 

There needed to be a better choice – and so we created it. 

Vegan, Natural Ingredients 

Beyond being sweat-proof, we needed a product that women could wear all day long without a second thought into what nasty toxic ingredients might be seeping through their skin. 

The products we put on our face matter just as much as those we put in our green smoothies. Especially in gym-ready makeup. So, when it came to formulating our products we said 'NO WAY to nasties, give us Mother Nature’s best’.
If you check out our ingredients here, you'll see that every addition is there for a reason. To enhance, to nourish, to protect and to leave your skin as fresh as a baby. That brings us to our next point!

360 Makeup 

Owning great makeup and having great skin is a chicken and egg sort of situation. 

Great natural makeup leaves your skin nourished and healthy. And we all know, makeup looks one hundred times better on great skin. Just as, if you cover a congested face with nasty makeup, you're giving your skin a green light to go breakout-bonkers. 

Merely covering and concealing is soooo old school. Our products nourish and protect your skin giving it everything it needs to look flawless with, and without makeup. At age 20, or age 60. At your peak, and at that time of the month. 

So, do you want in on the fitness world's best-kept beauty secret? 

Check out our best-selling Active Mineral Powder Foundation to see why it's loved by active beauties such as Hattie Boydle, Hanna Oeberg and Paige Hathaway.  

And because finding your perfect shade can be a bit of a guessing game, we include 3 varying sample shades with every new foundation order. This way you can try your shade first and exchange your jar for free if you haven't picked the perfect match. 

We say the proof is in our pudding powder foundation....and in our mascara, serum and kabuki brush, but we don't want you to take our word for it. 

We've received so many raving reviews for Fitcover-lovers all around the world and we won't lie, we love showing them off. Check out our reviews to decide whether Fitcover is the right natural makeup brand for you! 

Friday, 1 March 2019

Gasoline smells and fumes, road construction smoke that enters your car when your windows are down, second-hand cigarette smoke that comes from a smoking stranger nearby, paint thinner fumes, highlighters, unknown substances that burn while cooking, fast food hamburgers and cheeseburgers, as well as many other foods and random fumes that we are exposed to make a certain impact on our bodies. All of these impacts are usually negative. On the flip side, though, there are several ways in which one can overcome these negative effects. One sure-fire way to rid yourself and your body of all the unknown substances that enter your lungs and your body is total body detoxification. If you have never heard what that is before then you may just be in for a surprise. But it turns out, though, that true body detoxification will really help your whole health in the end and it is a practice that everyone should engage in.

Creating a Healthier Body

As mentioned, there are plenty of unknown fumes and ingredients that we come in contact with on a daily basis that literally destroys our bodies. Whether we know it or not, we are all victims and offenders of destroying our bodies. For example, the amount of fat in a typical fast food hamburger is enough to feed somebody for a week, however, it is all used up in one simple meal that won't even sustain us for the rest of the evening. As this situation illustrates, there are plenty of ways in which we make poor decisions in our life. Because of this, though, is why everyone needs to experience total body detoxification. 

Positive Effects of a Detox

Creating a healthier body, though, is not just the only reason that we should be engaging in total body cleansing. One positive effect that detoxification can have on the body is to improve our body odor. Many people don't realize that body odor can become a major problem and that detoxification is able to overcome it. Another positive effect that detoxification can have is that it can clear our minds. Once our physical bodies become detoxified then our mind becomes clear and we can think and engage in mental activity better than we could before. All of these things will help us do whatever work we need to engage in throughout the week.

Another major effect of a detoxification process is that our organs will also be cleaner. Not many people think about the fact that our colon, kidneys, liver, as well as many of the other organs that we have all, do the rigorous work day in and day out. This is something that we take for granted, however, detoxification can change everything and make all of our organs cleaner in order to function properly.

As you can see, detoxification is truly important in the lives of everyone. Even though not everyone has been used to the detoxification process, it is literally our responsibility to keep our bodies clean. Following a cleansing process will definitely help users through every facet of our lives!

Follow Us @fitcoveraustralia