Thursday, 4 June 2020

Hi Babes,

It’s Nova Jane here. I felt it was right to shed some light on what’s going on at the moment.

I know I speak for my whole team when I say that we’re deeply saddened by the events unfolding around the world at the moment. We want to do the right thing; however, we’ve found our actions and non-actions misinterpreted and I want to share with you clearly where we stand.

While we try to make sense of the events we are seeing through social media and news reports with sensitivity, you should know that we do not condone, tolerate or turn a blind eye to hatred, bullying, violence, racism, sexism, cruelty, suppression, discrimination or deprivation of rights of any people or living creatures.

As individuals and as a brand, we are continually trying to inform ourselves about international issues that affect human lives and dignity. However, in times like this, there are beautiful, strong voices ringing loud and clear and those voices should be heard above ours.

Even though our lives in Australia may feel worlds apart from the struggles in the US right now, as a nation we have injustices in our past that we are still working through. We are all human and we stand in solidarity against any kind of hatred and right now our hearts go out to anyone that is suffering and is being mistreated.

Fitcover embraces love, kindness, inspiration, nurturing, supportiveness, equal opportunity, mental-health awareness and living a long and healthy life. But this is not about us, it’s not about who we are as a brand, it’s about all of us in the entire world taking a stand to care about each other more and to treat everyone with respect and dignity.

We care.

Nova Jane and the Fitcover Fam

Thursday, 28 May 2020

Adding Pump-It-Up Collagen to our Fitcover range felt so normal to me because I’ve been using it myself for such a long time and honestly couldn’t live without it now. 

Like all of our products, we put a lot of thought into the type of collagen we would offer and ensured it was ethically sourced, high quality, pure and with an excellent absorption rate. That’s why we chose hydrolysed collagen peptide and kept it unflavoured and unaltered so it’s undetectable when added to drinks and foods. Plus it fits so neatly into the Fitcover box where we keep fitness and beauty neatly tucked in together.

My love affair with collagen peptides

Collagen made its way into my routine shortly after the birth of my first son, Taj. I suffered from hair loss, hair thinning, skin pigmentation, stretch marks and overall dullness just like so many other mothers do. It’s crazy that one of the best experiences we can have as a woman can leave us feeling so wrecked. After only a few weeks taking collagen, I noticed huge changes in my skin's firmness, reduction in my acne scarring and stretch marks (wow, thought that was for life?), my hair was growing thick and super strong and my overall complexion was so much brighter. I could not believe it!!! 

Is collagen an ancient fountain of youth?

It very well could be and I do love the benefits I’ve seen in my skin! Even though it seems like a new thing, using collagen-rich foods and products for beauty benefits are common in traditional Chinese medicine. But, the rest of us are really only just catching on to their true benefits. With anything, there are always sceptics but the more studies that are done, the more it’s looking like collagen may have widespread health and beauty benefits for lots of different people.

What is collagen and where does the body get it naturally?

It’s dubbed the scaffolding of the body because it’s in literally everything from our bones, connective tissues, muscles, tendons and ligaments. Up to 10% of muscles are made up of collagen and around 75% of the dry weight of our skin.

The body should make the collagen it needs when you consume enough foods rich in protein, vitamin C and iron. For many of us, our bodies can’t make as much collagen as would be optimal because our diet and activity levels don’t match, we’re going through a major physical change (like pregnancy) or natural collagen production has reduced due to ageing. 

The signs of low collagen production can include:

  • Wrinkles;
  • Skin lacking elasticity;
  • Loose, thin skin;
  • Dry skin;
  • Muscle wastage;
  • Joint pain; and,
  • Bone health issues.

Some foods contain good levels of natural collagen, including chicken skins and bone broth, but I don’t like the sound of eating those every day and maybe you don’t either! A collagen supplement is such a great alternative as it can be added to almost any food or drink without affecting the texture, smell or adding any weird flavours as it is completely tasteless.

Do collagen supplements work?

Studies into the same collagen we use in our Pump-It-Up Collagen show positive outcomes, including:
  • Assisting in muscle recovery by delivering 18 amino acids;
  • Firming and tightening skin that lacks elasticity and tone;
  • Preventing and reducing the appearance of cellulite and stretch marks;
  • Assisting smooth-moving joints and reducing joint damage and pain;
  • Encouraging fast-growing strong hair and nails;
  • Reducing appetite by providing a low-cal full-feeling; and,
  • Promoting gut health and energy levels.

That’s a pretty impressive list right? The recommendations to get these kinds of results actually vary from 2.5g to 30g per day. We recommend a 10g daily dose in combination with a balanced, whole food diet as a great starting point.

How I take my Pump-It-Up Collagen

I add 1 tablespoon (about 10g) of Collagen to my protein shake every morning and another tablespoon to a glass of water or juice every night, usually around 10 mins before bed. This has become such a routine for me that if I go to bed without taking it I will get back up to make it because I know how amazing it makes me feel every day.

My Favourite Pump-It-Up Collagen Recipe 


  • 300mls cold water
  • 1x scoop Macro Mike protein powder ( It doesn't matter which one as I love them all) 
  • 1x frozen banana
  • 1 handful of berries
  • 30g oats
  • Half teaspoon coconut oil
  • 1 Tablespoon Collagen 

Blend and serve. Easy.

Yes! I’m a sucker for the simple smoothie but who isn’t these days? I’ve also been known to add it to my coffee, into my cooked oats, mixed in with my cereal or yoghurt and just about any other way I can think to have it! Pump-It-Up Collagen is so versatile and doesn’t go strange during cooking as some other protein powders do.

Fountain of youth or an essential fitness and beauty sup? You be the judge!

Seriously, Pump-It-Up Collagen is one of those things you need to try for yourself. It has literally changed how I feel about beauty supplements and has helped my body rejuvenate after pregnancy. I could challenge you to so many fitnessy things that are tough to do and take genuine effort but taking a simple scoop of powder once or twice a day is pretty damn simple. 

So, you choose: are you going to do the 100 burpees or try our Pump-It-Up Collagen?

Nova Jane

Sunday, 10 May 2020

Wow, it's that time of year again, where we remind ourselves that being a fierce-female means we should be taking care of our health too! I've said it before, I'm a fitness addict, but I've also had times where my health wasn't on point.

I'm also the first to admit that sometimes I forget that to give the best to my children, my fiance and my Fitcover team I need to make sure I'm 100%. 

And this Women's Health Week 2020 (May 11-17) I'm challenging all of you Boss-Babe's out there to take stock of your health. I've put together one little women's health reminder or activity for you do each day this week.

Monday - DRINK UP

Drink more water. I know, boring! But there is wine later down the list so hear me out! Despite that well-known 2L recommendation, many of us aren't even hitting that each day.

From my sporting background, I can tell you that 2L actually doesn't cut it when you're exercising a lot. You probably need more because first of all, you're sweating more. But there's a more important reason.

When you exercise, and during recovery from exercise, there's more going on in the body at a cellular level. All of these micro-changes in the body need water as a catalyst and to transport the waste products for recycling or for flushing out of the body.

Keep it easy and start by increasing your water intake by a glass or two per day for a week, then up it from there.

Tuesday - YOGA

Take a few minutes to stretch and do some yoga moves. Focus on your breathing and feeling connected with your body. Put your headphones on with gentle music and close your eyes if you need to block out distractions.

If you're down with meditation, pick the habit back up! It's perfect to finish of a stretching session with a few minutes of silent stillness.

Here's some pointers to help you out:
  • Feel the mind connecting with the toes and fingertips.
  • Feel your muscles as they contract and relax.
  • Feel the tightness pull and then release.
  • Listen to the sound of your breath.
  • Feel the air fill your lungs then leave your chest.

The point is, you need to be alone with yourself, and reconnect your mind with your body. Yoga, stretching, meditation and mindfulness are powerful for de-stressing and for health. And the best part you should feel the positive impact straight away.


Be more conscious about eating your greens. Why? They make you look younger and more vibrant, help you feel fuller, they boost immunity, aid in digestive health (which is also linked to mental health) and have been linked with preventing cancer.

For most of us, we should be aiming for 5-7 serves per day which looks like 2-3 plates per day that have around 50% green vegetables. I know that seems like a lot! Really it does! 

If you're a long way from hitting that level of green then start by adding an extra serving of greens to your lunch and dinner or using some fresh herbs to flavour your meals, like rosemary potatoes. Yum!

I love to add a handful of spinach leaves, a scoop of spirulina, 1/4 of an avocado or some chunks of cucumber to my smoothies.


Take a moment to look deeply at yourself. If you're like me, the mirror has become this place where you get moments of 'work' done. Putting your makeup on, a quick stray eyelash check while you're washing your hands or a survey of those worry-lines.

Today, I want you to stare differently and deeply into your reflection:
  • See the shape, colour and beauty of your eyes.
  • Recognise the facial features you share with your parents, grandparents, siblings and precious children.
  • Cherish the memories that gave you your smile lines.
  • Acknowledge (but don't judge) the changes in your body that came with adulthood, with stress, with childbirth and with age.

Then, thank your body for being the unbreakable vessel that it is, tell her how much you love her, and make a promise to consider her needs more often.

Friday - GLAM IT

Make those cheekbones pop, those lips look plump and moist and those eyes look alluring. Also, stilettos to get those calves popping and admire all that leg work you've been doing.

Plan a drink with the girls. If you can't physically see them, you need to make a zoom date with a bottle of wine and a sassy Spotify playlist and tear up your lounge-room floor. 

Why? Because sitting at home in our athleisurewear doesn't remind us how heavenly our femininity is or help us feel connected. For mental health, we need to remind our womanly selves that we are goddesses at every stage of our lives, and spend some time with our BFF babes to giggle and cry.

Saturday - ROMANCE

Mmmhmmm you know what I'm talking about! You need to romance yourself girl. Run a salt-crystal bath, light those scented candles, put on some Barry White, pour that glass of wine and prepare your silk robe.

Don't forget to lock that door (or leave it open if you'd welcome the intrusion)...

How many roles do you play each day? Tick all that apply:
  • partner
  • girlfriend
  • wife
  • mother
  • step-mother
  • grandmother
  • daughter
  • sister
  • aunt
  • boss

You ticked a few, right? The thing is, playing all of those roles is pretty damn demanding. You need to give yourself a little lurve to recharge. Today you're going to take a moment away from all those titles, and give yourself a little romance, babes!


Today's the day you're going to take action. Start that new fitness program, enrol in that course, de-clutter the garage, start that meal-prep plan. Pick something from that list of things you were always "gonna" do, and just do it.

Even better, make an Insta announcement! You can tag me too, @novajanefit_, and challenge your friends to announce their goals too! The more of you that are in it, the more chance you've got to kick that goal!

Are you ready? This week is about you, it's about your health, and it's about being the fiercest, strongest, and bravest version of you BECAUSE you've set yourself up for success.

PS. If you have some special Women's Health Week ideas you want to share then comment below. What are you waiting for? Get off your phone and start DOING.

Tuesday, 21 April 2020

Today, April 22, 2020, marks the 50th annual Earth Day. The first Earth Day, hosted in the US in 1970, marked a growing awareness of the link between the health of the Earth and public health.
While we all try to be mindful about climate change and our carbon footprint most of the time, Earth Day is when we unite globally and bring everything Earth-loving together. And, it’s a time where my Fitcover Fam and I work even harder to find ways that we can do more for the Earth.
This year the world is facing its biggest fight for humanity since WW2. With billions of us social distancing in self-isolation, we’re seeing eye-rubbing footage of things on the news and shared on social media.
These are sights like dolphins jumping in harbours, clear waters and tiny fish visible in the canals of Venice and birds returning to suburbs that were too busy, noisy and with poor air quality pre-COVID-19. While National Geographic has confirmed that the reporting of many of these appearances is inaccurate or fake, they do give us a glimpse of what our world could be like with less waste and pollution.
I don’t know about you, but I never imagined that something as simple as people staying at home for a couple of months would make people look at the world with fresh new eyes and imagine, “what if?” It gives me confidence that even the small actions we take to reduce waste and pollution can make a difference, especially if we do them on mass.
So I’d like to take this opportunity to talk about what we are already doing to reduce our carbon footprint and the Earth-loving things in our pipeline. I also invite you to comment below with any ideas you have where we could improve.
Meet our best selling product Active Mineral Powder Foundation

Sweat-proof makeup that is 100% cruelty-free, vegan and natural

Right at the beginning, the idea behind Fitcover was to produce sweat-proof makeup that was good for the skin and good for the environment. Taking natural ingredients and bringing them together in products that promote self-love for Earth-conscious women around the globe.
 Some of our flagship products include:
We love what we do and why we do it, so it’s important to us that when we bring a product to life that it ticks the right boxes. We care about what you think and want you to be confident in our products and what Fitcover stands for.

Biodegradable and reusable packaging

As a society, we’ve come to this age where everything is wrapped in plastic and consumable. We all know that it’s just piling up in landfill, in the ground we grow our food in, polluting our waterways and poisoning living creatures.
At Fitcover, we want to change that. From our products through to packaging for shipping we’re rethinking every aspect. We’re using recycled cardboard boxes already, which is pretty standard. But we want to encourage you to reuse these boxes to store your precious keepsakes and go #KonMari on your storage.
Also, we’ve started using this cute puffy packaging called bio-fill. It’s so natural, made from potato-starch, that you could eat it. But, the real superpowers of these little puffy gems is that you can reuse them and when you’re done, they’ll compost away in your garden.
Some of our upcoming products include:
  • Bio-pouch refills for our Active Mineral Powder Foundation so you can reuse your jar or store in your own jar
  • Bio-pouch refills for our upcoming new product releases
  • Bio-pouch packaging for our upcoming Collagen Powder
  • Biodegradable storage pouch for our upcoming Buff Puff Beauty Blender
If you’re noticing a lot of “bio” I feel like it’s becoming my middle name! But, it’s just one of the ways we’re reducing our carbon footprint.

QR code accessed online flyers and pamphlets

This is a new initiative that we have in the pipelines. In the coming months, you’ll see some changes to what you get inside your order boxes. By taking away these pamphlets and making the information available online, you can get all the product info you need through your devices.
Sounds simple, right? It’s just one of the things we’re doing to reduce the quantity of waste going into landfill.

Nova Jane kissing a jar of Active Mineral Foundation

Reducing our carbon footprint with a remote workspace 

There are a lot of reasons why businesses are going remote from accessing the best workers through to spanning multiple timezones for better customer experience. One of the reasons we love our remote team is that working from home is better for the Earth.
We have one small HQ office, but the majority of our team are 100% remote. Our team doesn’t need to own cars, buy fuel and spend time driving in traffic all while producing carbon emissions along the way. We also don’t need to microwave low-quality plastic-wrapped meals at the office.
It’s a win/win situation. We love catching up through our Zoom meetings and keeping the collaboration channels open while bringing amazing product ideas out to our extended Fitcover Fam- including you!

Tell us about your Earth-conscious skin-loving sweat-ready ideas

I hope you know that we can’t do what we do without your support. At Fitcover, we know what we stand for and what we care about, and like any good friendship, we hope that means you feel the same way as we do.
We’ve got so many ideas we’re developing and new products in the pipeline that I can’t wait to announce. For now, I’ll remind you that we’re always open to ideas that you have, and feedback on the sustainability of our products. You’re a part of the Fitcover Fam and if you have something to share we’re all ears. So email us or fill out the comments form below to have your say.

Love you, babes!

Nova Jane

Wednesday, 2 October 2019

These past few months have been super quick and look, our friend October is here! Last 3 months of 2019… can you believe it? Let me unload and process one of the many reflections I have after a fruitful weekend in Sydney at the Tony Robbins ‘Unleash the Power Within’ show a few weeks ago. Despite the high energies, it made me set aside quiet time to think & reflect-- the quality of life that we ourselves live in. I mean... how are we going with our wellness, really?

One of my key realization is: We give out the same energy we absorb!

So we must pay attention to all the things we take in. How do we do this? We must think about the quality of the things we take in. Let’s look at the basics!

  • Food. I cannot stress this enough, eating clean makes a huge difference! Yes... I know we have certain go-all-out-eat-whatever days, but let’s keep it to a point that 80% of the time what we put in our body is clean! Keep on the lookout. 
  • Water. It’s very simple--water clears our head and gives us the purity we need! It cleans our system. It’s the best and FREE detoxifier we have! Take that big gulp and keep your hydration meter high. 
  • Morning Vibes. We must wake up each day with the right mindset and energy. We must try to convert any bit of negativity and apprehension into motivation thoughts. From ‘Oh boy, another hectic and stressful day ahead’ to ‘Here we go! Battle mode on, gonna play some kick-ass music and OWN THIS DAY!’. 
  • Clean products. Have a go on checking what the products we use everyday are made of. Well, I’m proud to say 100% of Fitcover products are sweat-proof, all natural, vegan, and cruelty-free! 
  • Birds, bees, and the trees! Get out there and talk a run.. Or a walk… or a walk with your pup! Nature has a great way of healing and refreshing you. People! No man is an island. We must surround ourselves with people that we wanna be like or who we share common goals with. You are the average of the five people you spend the most time! Energies are infectious so make sure you surround yourself with positivity all day long! After all, your vibe attracts your vibe, amirite
The energy that you take in will definitely translate outwards to the people you get to deal with everyday. So it’s like a good-vibes paying it forward kinda deal-- the best deal ever! Let’s move forward with this good vibes, great energy for the rest of the year! Alright?

Wednesday, 25 September 2019

It’s National Women’s Health & Fitness Day, ladies! There’s sooooo many things happening today all over the world for girls & women of all ages of different races.

Yes, that includes YOU! No clue how to ~celebrate today? I got you, girl. Scroll on (it’s a real 2-min read I swear) and off you go:

Here’s YOUR Seven-Step Checklist for today. Take action, okay?


#1 LOOK OH-LA-LA GOOD (Yes, I know you always look great, but today, be a wee bit extra). Highlight your heavenly features and show the world the beauty and strength you have! *slow clapping for you* Show the real queen in you!

  • Only for you today until tomorrow, Fitcover is having a SALE to celebrate you! 30% on the second item is on us when you buy TODAY. Here’s a secret, use the code: NWHFD30. Write that done, screenshot this, or memorize this-- it’s up to you. See you at the check out.
#2 TREAT YO SELF RIGHT. Treat yourself with great food! There are so many gourmet health food deliveries nowadays that all you need is to open an app and order one or maybe two. Nourish your body to the ultimate today. You deserve it! Yas kween, no regrets ‘cos we sweat right? 

#3 SHOW UP. Sign up for a new class. You know that class you’ve bookmarked? Yes, that. It’s been waiting on your Saved list for how long already? Hmmmm. Time to take action. Sign up and SHOW UP. 

#4 STRETCH TO THE LIMIT. This is my way of saying to stretch out and relax those tense muscles and thoughts. Today is a day to celebrate your health and fitness! Stretch all the stress away. You’ll be glowing in no time! 

#5 CLAIM IT AND IT’S YOURS. Claim something from the Universe and tell the world about it! We ladies have a lot of plans and goals. I say tell everyone about it! Post a Facebook status or an Instagram post or story about what it is. You can even tag me and I'll repost it! Double universe cookie points for you! You know what they say, once you ask for it, the whole universe will conspire with you to get it! So… Go. Get. It. 

#6 CALL FELLOW GIRLFRIENDS. Since today is all about YOU and other unapologetic women out there, call them! I’d say call at least 3 (yes, three) strong women and ask them how they are. Connect with them and just have a conversation and encourage each other to keep on keeping on! 

#7 SLEEP DEEP. Take that much-needed sleep. We’re talking about a solid 7-8 hours perhaps? No excuses because, again, you deserve it!x

So are you ready? I’m already on my #2 item in the list! Let’s complete this list today. No excuses, promise? Good.

PS. If you have more items to add to this list, let me know through my Instagram @novajanefit_ or comment below. So what are you waiting for, get off your phone and start DOING.

Tuesday, 4 June 2019

How to Perfect Your Makeup Routine, No Matter the Season
I don’t think any girl would underestimate the time, money, and endless sample swatching it takes to build the perfect makeup routine. And just when you get it right, the seasons change, your skin changes and you’re forced back to the drawing board. *sigh* 

The secret to success is finding a routine of products that is adaptable to the seasons, and will look totally flawless rain, hail or shine.

This is what you should consider!

Know Your Skin
Generally, we all know our skin type. Whether you’re oily, combination, dry or sensitive. However, if you’re anything like me you may find the changing seasons can leave your skin in the midst of a minor identity crisis. For me, my usually dry skin becomes oily in the T-zone during the warmer months and I break out a great deal more!

No one wants to have to switch up their entire skincare and makeup routine every season. The secret is finding products that are adaptable to the changing seasons and for us, minerals are the best-kept secret.

Applying a mineral foundation, such as our Active Mineral Powder Foundation using a dense kabuki brush helps mattify oily skin, but you already knew that. What you perhaps didn't realise is that it can also work great for dry skin. Especially if you find that liquid foundation always disappear into your pores hours after applying.

Look for Skin-Saving Benefits
Your poor skin goes through A LOT when the season's change but what it needs, generally stays the same. Dry skin? Nutrients, anti-oxidants and hydration. Oily skin? Yep, nutrients, anti-oxidants and hydration. Combination? I think you get the gist.

Whatever the product, whether it be makeup or skincare, you should always look for skin-saving benefits that will replenish, restore and revitalise your skin no matter the time of year.

Our Superfood HIIT Serum combines some seriously powerful natural ingredients to ensure your skin never goes hungry – check it out here! 

Water-Proof and Sweat-Proof

Whether it’s your sweat, or Mother’s Nature’s sky-sweat (aka rain) moisture can destroy a perfectly applied face in a flash. 

The easiest way to avoid the melting makeup and panda eyes is to invest in products that are water-resistant. And trust us, you won’t need to sacrifice quality or finish. There are some great options out there!

For example, all of our products, whether it be brows, mascara, or foundation are 100% sweat-proof. This means that until you’re washing your face, or removing it with a cleansing oil, your makeup will stay put, and more importantly, stay flawless.

Keep It Sun-Smart

It’s 2019, I shouldn’t need to remind you to wear sun protection EVERY DAY. No matter the weather, UV rays are present all year round, especially for our girls in Oz!

SPF may not sound sexy, but it’s anti-aging and cancer-preventing benefits sure are. Always try to pick products that contain a natural SPF, just like our Active Mineral Powder Foundation. Because makeup will look better on healthy, even-toned skin and skin health should always be your top priority. 

Fitcover's products are not only sweat-proof, but they’re also totally season proof. Whether it be winter, summer, autumn or spring, Fitcover is here to leave your skin glowing and glorious.

Don't believe me? Just read our reviews.

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