Tuesday, 7 May 2019

An extraordinary mum deserves anything but an ordinary gift. With Mother's Day just around the corner, it's time to get your creative-cap on and buy/make mum something to remember!

If you're looking to truly go that extra mile – here's five ideas to spark your creativity!

DIY Diva 

A gift made with love is better than anything you'll ever find in a store.

Ask our good friend Google and you'll find countless ways to get your craft on and make something super special. Perhaps take a trip to the bulk food store to make mum some tasty granola, a homemade coffee scrub, or a chemical free hair mask. 

Or dust off the glue-gun and get your butt to the craft store. We think hanging planters, personalised photo frames, and tea-cosie dream catchers are all great ideas! 

Set a Mother-Daughter Date 

Busy mums rarely take time to do things for themselves! 
If you don't have the time to get to the shops, take mum out on a date to do something she loves. Try something fun like an oil painting class, a new art gallery, a fancy high tea, or if you're up for the challenge, an action-packed workout class!

Take Mum Shopping

We could shop all day for ourselves, but shopping for others, despite how well you know them, is IMPOSSIBLE. 

Take Mum out for a day of shopping, treat her to lunch, and get her to pick out something special. Hey, you may even find time to sneak something for yourself! 

Home Spa Day

If booking an appointment at an actual spa totally ruins your budget, why not spoil mum with an at-home spa day.

Get out your favourite hair treatment, nail polish, and sheet masks. Discover her favourite chick-flicks and turn off your phone. It's time for a day of self-care and snacking...honestly our two favourite things!

Spoil Her with Something Sweat-Proof

Let's be honest...your mum likely has her fair share of scented soaps and random household ornaments already.

Yeah sure, flowers are great...but wouldn't you rather spoil ger with something super long-lasting...maybe our bestselling Lash Mass Kit!

Our Lash Mass Kit makes the perfect gift for mums on-the-run who's hectic schedule gives them zero time to fuss around with fake lashes. Plus, it's totally smudge-proof and sweat-proof so there's no need to waste time retouching!

How to Save Big this Mother's Day

When you spend $50 AUD / $35 USD online you will get 50% off our Lash Mass Kit.

Your new gym-bag essential features Waterproof Mascara and Green Tea Fibre Wand to give you long luscious lashes that will survive a serious sweat-a-thon.

  • Waterproof and Sweat Resistant
  • Vegan-Friendly and Cruelty-Free
  • Increases Volume and Length by up to 900%
  • Contains Vegetable Collagen to Nourish and Protect Lashes
  • Hypoallergenic and suitable for sensitive eyes
  • Green Tea Lash Fibres
Mum can say goodbye post-gym panda eye and HELLO flawless lashes – SHOP NOW! 

Tuesday, 30 April 2019

If you feel most confident with a touch of makeup at the gym, that's a-ok…

BUT not every makeup brand is made equal, and not all products have what it takes to qualify as ‘gym-ready’.

Whether you’re considering Fitcover, or even another brand, here are 5 key elements that make brands gym-ready!

The 5 Key Elements of Gym-Ready Makeup


Well this one is a no-brainer, right?

We wanted to start here because it automatically rules out 99% of makeup brands. If you want to wear makeup to the gym, it needs to be able to withstand a serious amount of sweat.

Unless you're some kind of mutant superhuman, you’re going to break a sweat. That's a given. Finding a makeup brand that lets you skin sweat, breathe, and do everything it needs to do to, is key. 

For example, our Active Mineral Powder Foundation is formulated so that your sweat can still come to the surface and your skin is free to breathe.

Anti-Inflammatory and Anti-Bacterial Ingredients 

I don't need to tell you how dirty a gym is. If I did...you would probably stop going! 
There's nothing luxurious about 'anti-bacterial' or 'anti-inflammatory' properties, but they're super-duper important none the less. When we sweat our pores open, and our skin becomes vulnerable to breakouts, rashes and infections. 

To make matters worse, we are often wiping sweat from our brow, tucking hair behind our ears or adjusting headphones. Basically, we touch our face A LOT and as a result, we are exposed to plenty of harmful bacteria.

Moral of the story. Look for brands (like us!) that contain anti-inflammatory, anti-bacterial and hypoallergenic ingredients designed to protect our skin and fight off the nasties. 


Sometimes it's the most inconspicuous ingredients that are your worst enemy. 

In makeup terms 'fillers' (no not injections!) are ingredients used as a carrier for other, more beneficial ingredients. You will find fillers in both drugstore and high-end makeup products, and although they aren't necessarily bad, they're not that good either. 

Some examples are, 'Talc' which is often found in powders and shadows, 'Cream-based silicones' in foundation and primers, drying alcohol and fragrances in creams, and other liquid products. Look for products that replace these ingredients with natural, beneficial alternatives. 

Easy to Apply 

I barely have time to do my makeup in the morning, let alone before I go to the gym! 

Find products that can be applied in less than a minute and require minimal tools. We've designed our products with this in mind.

For example, the Kabuki Brush is perfect for our Active Mineral Powder Foundation because you can dip it in once and quickly apply a flawless coverage. 

Vegan and Natural 

This applies to make up for any purpose...we just had to sneak it in! 

Flawless skin shouldn't come at the expense of our furry friends or the planet. There's no shortage of great natural, vegan-friendly alternatives *cough* Fitcover Australia. Really you have no excuse!

If you’re desperately searching for a brand that ticks all the gym-ready boxes – try Fitcover Australia!

We are the number one pick for vegan, sweat-proof makeup and offer a range of products from foundation to brows. Check out our range and reviews here!  

Sunday, 17 March 2019

Yay, we can finally spill the beans on our brand new brow product!

It has taken some serious willpower keeping this baby a secret for the past few weeks. Like seriously, now we know how Kylie Jenner felt keeping her pregnancy under wraps.

We'd been tossing up as to what product our Fit-fam needed next, and the most obvious choice was a brow product. Sweat-proof brows...where have you been all of our life?

Our Shape It Till You Make It Brow Cushion is everything you'd expect it to be...and so much more.

Now we're sure you've got a few questions and so we've done our best to answer the most obvious ones. 

Let's start with, 'What is this mysterious product exactly?' 
If you're anything like us you're certainly no stranger to a brow product. You've likely tried powders, gels, pencils, maybe even stamps (seriously who invented that?) to varying degrees of success.

Well, our Shape It Till You Make It Brow Cushion is a little different.

What you get is a dual-coloured 'cushion' soaked in liquid brow product all encased inside of a handy compact. What sets this apart from regular gel or liquid products is the innovative cushion packaging that allows you to pick up the perfect amount of product on your brush and apply effortlessly for a natural, flawless finish.

'What Are My Shade Options?' 
We have two options 'Blonde' and 'Brunette' each with two unique shades within the compact.

If you've got blonde to mousey brown hair, 'Blonde' will be the pick for you. 'Brunette' is for those with brown to black hair. 

Using both shades allows you to create a colour gradient closely resembling that of naturally full brows, hence the name, 'Shape It Till You Make It'.

Are the Brush and Spoolie Included? 
Yes! No need to deep dive into your makeup bag every morning. 

'What Sets It Apart from Other Brow Products?'
Sweatproof, smudge-proof and long-wearing? Tick, tick, tick! These brows aren’t going nowhere.

When you apply your brows in the morning, you want them to stay perfectly full and flawless until the moment you're washing your face to remove them. Trust us, we've got your back brows on this one!

'I get SUPER sweaty. Will it really last?'
Over the past few weeks, we've been putting Shape It Till You Make It Brow Cushion to the test at work, at the gym,  even went to a hot yoga class!

Trust us, until you take it off with make-up remover/micellar water THEY WILL NOT SMUDGE!

'How long will the product last?'
Once unsealed, it usually lasts 3 to 4 months. Be sure to always snap the compact closed after each use. You don't want the magic brow juice drying up!

'With stay-power like that, what on earth is it made of?'
Only Mother Nature’s best!

All of our ingredients are vegan and free of sulphates, parabens, talc and any nasties. You can find a detailed list of them on our product page here.

'I'm no Pablo Picasso. How easy is it to apply?'
If I can do it after I've snoozed my alarm three times, spent far too long making smashed avo for breakfast, leaving myself 5 minutes to get ready...it will be a walk in the park for you.

Just dab the brush in the cushion and apply feathery strokes until you achieve your desired fullness. Trust us, it's easy. 

Still have a question? Hit us up on Instagram, Facebook or Email and our team will get back to you as soon as possible.

What are you still doing here? Our Shape It Till You Make It Brow Cushion will almost certainly sell-out. Quick, quick, quick! Click here to order yours today!

Wednesday, 6 March 2019

 Have you ever watched a workout video from the likes of Hattie BoydleHanna Oeberg or Paige Hathaway and wondered, 'How on earth is her makeup still flawless? She's wiping her face. Shouldn't she have full-on panda eyes by now? What is this magic sorcery?'

Hate to break it to you. It may look like magic, but it is in fact, simply...makeup!  

Here's how every fit-gals worst nightmare plays out. You sweat, your pores open, makeup melts into your pores, your mascara smudges, suddenly you look like a hot mess and voila you've got a face full of nasty breakouts. Yuck!

And yes, it's perfectly fine to just train bare-faced. You do you girl. BUT if you feel your best, most confident self with a touch of glam keep reading. 

The Best Kept Beauty Secret? 

Sweat-proof makeup.

Yep, you read that correctly. A makeup brand that you can wear to the gym, to work, even to dinner with friends, without the fear of caking, fading and breakouts. The best thing since sliced bread. 

If this is your first introduction to the fit-fam, welcome! 

We are a South-Australian-based vegan makeup brand that is revolutionising the face of fitness. Before you palm us off as another cliche makeup brand trying to sell you 'must-have' products destined for the deep dark depths of your 'meh' makeup collection, give us a chance. 

There are many things that are unique about Fitcover, but if we had to pick just three things here they are.


After many years in the fitness industry our Founder, Nova Jane was sick of women having to choose between going bare-faced or training with makeup that would sweat off with the mere mention of sweat. 

There needed to be a better choice – and so we created it. 

Vegan, Natural Ingredients 

Beyond being sweat-proof, we needed a product that women could wear all day long without a second thought into what nasty toxic ingredients might be seeping through their skin. 

The products we put on our face matter just as much as those we put in our green smoothies. Especially in gym-ready makeup. So, when it came to formulating our products we said 'NO WAY to nasties, give us Mother Nature’s best’.
If you check out our ingredients here, you'll see that every addition is there for a reason. To enhance, to nourish, to protect and to leave your skin as fresh as a baby. That brings us to our next point!

360 Makeup 

Owning great makeup and having great skin is a chicken and egg sort of situation. 

Great natural makeup leaves your skin nourished and healthy. And we all know, makeup looks one hundred times better on great skin. Just as, if you cover a congested face with nasty makeup, you're giving your skin a green light to go breakout-bonkers. 

Merely covering and concealing is soooo old school. Our products nourish and protect your skin giving it everything it needs to look flawless with, and without makeup. At age 20, or age 60. At your peak, and at that time of the month. 

So, do you want in on the fitness world's best-kept beauty secret? 

Check out our best-selling Active Mineral Powder Foundation to see why it's loved by active beauties such as Hattie Boydle, Hanna Oeberg and Paige Hathaway.  

And because finding your perfect shade can be a bit of a guessing game, we include 3 varying sample shades with every new foundation order. This way you can try your shade first and exchange your jar for free if you haven't picked the perfect match. 

We say the proof is in our pudding powder foundation....and in our mascara, serum and kabuki brush, but we don't want you to take our word for it. 

We've received so many raving reviews for Fitcover-lovers all around the world and we won't lie, we love showing them off. Check out our reviews to decide whether Fitcover is the right natural makeup brand for you! 

Follow Us @fitcoveraustralia